The strategies that fundraisers have been using with a degree of reliable success, are now failing to resonate with donors in the way they had in the past. Today’s donors expect more from the organizations they support. They want to be included and informed about the meaningful work they are giving to. Unfortunately, nonprofits are not equipped to meet this new challenge. So, rather than adapt to meet the new standards of modern donors, fundraisers have been turning their attention to major-gift donors, where their development strategies work. The publication suggest that responsive nonprofits must make deep value commitments across all areas of the organization (program, fundraising, communication) and is based on responsive fundraising cycle. Read more here.