According to the BWF/Groundwork Digital “2020 Digital Fundraising Survey,” 2020 might be the year for digital in development work. The article argues that there is always a tipping point—a point in time when the arrival of innovative tactics flood the landscape and overtake the previous “best practices” and technology. The report asks whether 2020 will be the year when development officers recognize major gift donors and prospects get nearly all of their news and information online? The report also asks whether 2020 is the year fundraisers retool their operations to engage, warm, cultivate, steward, and even solicit major donors online? Read more here.
Source: The Chronicle of Philanthropy