Five Ways to Change the Narrative from Fear to Hope

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The kind of long-term shifts in public opinion needed to end problems like toxic masculinity cannot just be achieved by raising awareness or “naming and shaming”. But civil society tends to be so busy exposing the world’s most terrible suffering that it rarely communicates hope, fatally undermining efforts to make change happen. We must do imaginative and creative work to give people hope and make them believe that alternatives are possible. The starting point for narrative strategy that leads to tangible impact is being able to actually articulate the changes we want to see. Read more here

Source: Bond UK

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