Most NGOs define themselves through the specific issues upon which they work—climate change, human rights, international poverty—while remaining indifferent about the values to which they appeal for public support. If they were to more explicitly articulate the role of values in their communications and overall strategies, diverse interest groups would find a lot more in common than they think. If social and environmental movements could achieve greater clarity about the values they uphold and want to promote among other people, they would find it easier to shift focus across diverse campaigns, establishing new and inspiring synergies. Read more here.
Source: Open Global Rights