5 Trends Influencing Giving in Europe

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The EFA asked thought leaders from across the sector their views on how technology, public trust, charitable foundations, civil space and the EU are evolving, and what this means for fundraising. The aim was to question what is influencing the charitable giving market in Europe and what can be done to drive change.  New technologies are ever changing the way we do things and, when they enable charities to reach new audiences in new ways, to interact quicker and more efficiently, it’s no surprise that there is so much appetite to embrace digital channels for fundraising and more. A recent report from Salesforce.org found that more than nine in ten non-profit leaders said their charities were using social media. The study found that three quarters of them are using digital to raise awareness of their brand or cause, while 59% also use it to engage with their community, and 57% to fundraise. Almost half (47%) use it to display impact. Read more here.

Source: European Fundrasing Association

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