As we enter 2019, there is a burst of discussion within the human rights community around the need for new narratives that build public support for human rights. While the human rights movement grapples with a rise in authoritarian populism, increased restrictions on civil society and weakened support for international law, winning over the “hearts and minds” of people is increasingly important, and narratives have become a hot topic solution. We’ve shifted from a situation where strategic communications were once overlooked and under-funded, to one where concepts like narrative-building and values-based framing seem ever-present in conferences, articles and funding calls. Read more here.
Source: Open Global Rights