How Nonprofits Can Better Engage Next Generation Donors

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Several years of research with Gen X and Millennial major donors, described in the NPQ book Generation Impact: How Next Gen Donors Are Revolutionizing Giving, show that next gen donors will have more money to give than any previous generations, and they want to give that money in new, more hands-on ways. And while the consequences of this might put an unwelcome burden on nonprofits, it is imperative that nonprofits think hard about how they engage these rising big donors, for they will soon be the most significant donors in history. Moreover, they want to start this giving now, moving quickly into their roles as the core supporters of nonprofits—a role they will play in even bigger ways over the next several decades. If done right, their approach to giving might in the end mean more effective support for the causes we all care about, and more positive impact on the problems we all share. Read more here.

Source: Nonprofit Quarterly

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