How Ideology Impacts Which Causes Donors Support

According to the 2017 Global Trends in Giving Report, a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support. Giving to children and youth, however, is a cause that unites all donors regardless of ideology. Based upon the survey results of 2,485 self-identified liberal donors, 985 moderate donors, and 542 conservative donors – when asked the question: “To which cause do you donate money to the most often? Please select one or two causes:” – the 4,012 donors responded as listed here.

Source: Nonprofit Tech for Good