As a CSO professional you might be confused, so as to what are you supposed to do with stories and storytelling? Storytelling can be a powerful communication tool in fundraising as it creates awareness, instills emotions in people which ultimately leads to enhanced donations and funds. You are no script writer, author or a content development company, that you need to write stories. To a certain extent you are right, because as an CSO your primary work is to help people and not write stories. Don’t you think you should share and publish your success stories, so that people know what your organization does? Don’t you want more people to connect to your cause? Remember that as long as your organization deals with people (donors, project staff, beneficiaries) you need stories. More information is available here.
Source: Funds for NGOs